|
Medical network - on February 21, when B certificate, C certificate approval policy loose, a cheer industry: policy loosening medicine electricity spring will come. Can definitely say, is not! Even if policy fully open, the blueprint of your heart can happen overnight? The key is not only the policy.
Late January 21, the state council issued the decision of the state council of the third batch of cancel 39 central catalogue of designated place to implement the administrative licensing items of the announcement, made clear that cancel the Internet drug trading service enterprise (except for the third party platform) for examination and approval, this means that for 11 years of Internet drug trade B certificate, C certificate approval requirements finally eased.
At that time, the medical electrical business practitioners for policy change cheered, think medicine electricity will usher in the spring under the easing of policy.
Actually since May 2014, with the state food and drug supervision and management of administration released in the "Internet business supervision and management of the food and drug administration method (draft)", is calling for changes medicine electricity regulatory environment, for the rapid development of medical electrical business create favorable space, a change in the regulatory environment is became the industry's most popular topic.
In the next two and a half years, due to the policy for a long time lag, vomit a bad policy lag as if become the "correct" topic of medical electrical business practitioners, even for the problems existing in the industry, whether it is profit difficulty, traffic is limited, or upstream business support dynamics is insufficient, as if to policy barriers.
In fact, the policy is not "important"
But is this really the case? Medical electrical business practitioners my hopes on the change of the policy on? First data show that whether the policy advantage, medicine, electricity still crawl over the years, keep high speed development.
According to the administration of state food and drug supervision and management of the institute of medicine economic south network monitoring center released in November 2016, the first "China's Internet medical information and transaction monitoring report shows that Chinese medicine electricity in June 2000 by the state drug administration issued the measures for the supervision and administration of pharmaceutical e-commerce pilot, and then posted on the Internet and drug transaction services related management measures, even in the absence of specific policy support environment, medicine and electricity are explosive growth since 2011, is expected to 2016 Chinese online pharmacy sales reached 28.5 billion yuan, as pharmaceutical circulation market a new force to be reckoned with.
In addition, many pharmaceutical trading enterprises also actively participate in the channels (table 1), the data shows that even if the industry policy in the exploration stage, medicine, electricity still realize high-speed development. As long as it can have broad market space, can satisfy the consumers really purchasing demand, medicine and health policy lag does not hinder the industry.
Second, the policy is a double-edged sword, the development of the industry hope that only a change in policy is not reality. State drug supervision administration as the manager of the industry, first of all security is the security of drug circulation, in medical electrical business is a lack of comprehensive and clear understanding under the premise of its security is the focus of the supervision on medical electrical contractor in security based on this, to actively explore new forms of medicine electricity regulation mode, such as cancel the Internet drug trading service enterprise (except for the third party platform) for examination and approval and suspend the third-party platform medicine behavior, both within the expected range.
But faced up with the fast pace of development of medicine, electricity and iterative update operating state of the industry regulatory policy inevitably lagging behind, and therefore make a spiral impact on industry development policy, this kind of situation in the future there is inevitably a period of time.
The way out, find the pain points of electricity blue ocean
Policy to sway undecided for a long time in the future, the market demand for specific environment, the pharmaceutical industry, as is the policy of "city", electricity sector practitioners do need a clear policy guidance, avoid stepping into the development of the "dead end".
But in addition, the company for business model, and improve management technology, using systematic training is perhaps more important, after all, the enterprise should be based on the market for a long time, the policy is not to support the core elements of business survival, and final test of enterprise survival capacity, or their respective business models, operating systems and market view, as long as the pain points for market, even if the lack of favorable external environment, the enterprise also can create the miracle, for the industry to explore the development direction, even reversed transmission policy environment.
In fact, the policy lag, although to a certain extent delayed the electricity industry, the rapid development of medicine but from another point of view, this situation also provides ample innovation space for industry, after all, no prescriptive specification, the enterprise can carry on various attempts to lower the opportunity cost of seeking to break opportunity. Once the specification is clear, the opportunity cost increase, the enterprise to the difficulty of the operation will increase accordingly, drops a taxi at present dilemma is an extreme case.
After all, this is a the worst of times, is also one of the best times, all with their own strength to speak, only a peripheral part policy change, only a full-fledged, there is a possibility of flying. |
