Medical network - on March 15, postal, motion of joining will bring a "votes"?
As postal service, rode along abundant medical distribution field, there are doubts on the market, says this is the future in the country is likely to implement a "votes"?
In my opinion, the postal service, so that enterprises to join solve motion cold-chain transport and the last mile distribution problem, is to the existing circulation field of a powerful supplement their own evolution, but the domestic medical market does not yet have full range of the possibility of the implementation of "one vote".
Its the main reason is because of the current domestic drugs and devices including consumables are facing a series of problems, can not solve a simple direct distribution, it is the most direct core domestic under the current policy leading market structure, involving more than 90% of domestic production enterprises should all go to retail, can turn and need not to need, and when all the products into the provinces urban land consolidation, need not to need to do the government public affairs to solve the problem of market access and health insurance payments, and so on, and who will bear these problems by implementing etc.
Postal, motion can bring even the realization of "votes" national fall to the ground, the author's attitude is very bright, that is impossible. The author in the following discussion on this subject and detailed analysis.
▍ large scope of the implementation of the "two votes" is the result of simple logic deduction
Local governments think that the cause of drug prices artificially high, in addition to the production enterprise of independent markup, and commercial distribution institutions too much layers of premium, under the simple logic deduction, the local government hopes to manufacturers of strongly interacting, layer by layer, also hope that through the implementation of two votes, through the development of the postal service, the third party logistics such as motion to solve all grid demand product direct distribution, medical institutions are compressed away pushing up prices of "link" in the middle.
Who is the intermediate links? Medical business, including pharmaceutical companies and equipment companies.
According to this logic to see everything seems to be very clear, the business is representative agent 3 million natural persons and individual illegal operation itself, in business, "how" will not save MAO attached of skin, agent 3 million natural persons and represent a natural death. Kill two birds with one stone of the firefight, compression of the intermediate links, and knocked the clinical bribe of 3 million natural person, price nature is down.
▍ gate on fire, their composition, 3 million medicine have become "a dozen across"
For nearly 30 years attached to the pharmaceutical business, equipment of the company's agent in terms of a natural person, they are truly given the original nearly 90% business of the company's business customers, in this seemingly on circulation, only two votes and present situation to the original 3 million the original medicine have become "a dozen across" rats, namely:
1, to crack down on
The government crackdown. But we will see the government is to hit "personal business drugs and devices.
2, three no matter
A, tube is business. Business busy commercial retort to choose death mark after two votes, its all because which have time and energy to solve the question of agency, so no matter.
B, manufacturer didn't "law". Investment promotion agency system manufacturer for channels of two votes change or slow confusion, even discovered the change can bring about huge impact on their marketing model, but also could not get the solution, while anecdotal hyped CSO, but the real to be born to a domestic small and medium-sized enterprises in terms of its complex degree is enough to make and daunting, the only can do is just high drive back, so it can't solve the problems faced by the original agent.
C, the original total escrow. Two votes a regardless of the total generation of little space, is facing the current common high open high return, the original agents at all levels are facing the huge funding gap, for the former provincial general agent, suddenly found themselves facing two roads to go, or narrowing the scope of the market on the basis of their clinical resources to only do a few hospitals or 1-2 after the market.
Thus, the total generation brought, for the provinces or autonomous transformation of CSO institutions, the biggest resources after all kinds of CSO or clinical, the original to the following points agents at all levels would follow transformation is the two said, so can't tube. And accounted for most of the original points agents at all levels, also is a natural person, now constitute "a dozen across".
▍ contract sales organization with outsourcing, the authenticity of CSO
Circulation of the change of business, nature is "extremely important" compared to the factory, manufacturers are now facing financial treatment compliance after two votes can get out of solution, mostly in the hope of the original natural person can be transformed into free contract agent sales organization, namely the CSO.
But after years of operating habits and consciousness, plus set up CSO, too, should according to the limited liability or limited partnership enterprise registration operation, even if only to set up a business self-employed, are multifarious, tax treatment and the problems, a series of employee insurance institutional investor, the complexity of the establishment and operation in there, so although the CSO is blaring, but really few to set up and working together.
Let alone enterprise beggar put on dragon robe can become true for clinical academic promotion function on the premise of compliance with professional contract sales organization, even if is holding a business license in the mind is contemplating whether to open some tickets, continued in the media reports gold three period to falsely make out an invoice is held accountable before sentence examples abound of nervous scruples, bold and dare to do really is not much.
So as far as I know, although since the middle of 2015 to the current national new registration management, consulting agency, nearly 23000, but the real practical in operation of make out an invoice is not much, is this year since the last may online gold three period after the first national tax LianZha, even the original a loophole in Tibet, anhui indicate to check, the more weight on the market of worry, everybody hesitated, watching, the individual industrial and commercial license, the moment is abandoned, alas, of fear, really became a chicken ribs.
In my opinion, the domestic real need is accurate and appropriate to contract sales organization is decomposed into two parts and be accurately defined as: professional academic outsourcing organization "product" + "clinical promotion outsourcing organization". The former is responsible for product positioning and market the project plan, the latter is responsible for the compliance of clinical development and market promotion plan execution, the author put it "for the class CSO organization.
But such professional class CSO organization is by no means can not afford both professional product positioning, market research, planning, plan formulation, also cannot solve the clinical compliance of academic promotion, and still can only rely on belt gold sales to solve the clinical medication, wanted to money laundering by falsely making out invoice, cash out of pseudo CSO!
▍ circulation commercial value is far beyond the simple distribution of resolution
Throughout the whole policy of logic, we can see that the government's intention is to achieve the most reasonable pattern, namely the manufacturer just research and development production, sales of all the things to the business, individuals not involved in the delivery, make out an invoice, the business of collection of payment, clinical rational drug use, and health care center just pay the fee, so that a simple, clean process down, everything seems to be transparent, reasonable and controllable.
Regardless of whether the other links in the process not necessary existence, are still under the single, we all could not avoid drugs is not the general commodity, it must have the use of the intervention of clinical academic promotion, without the ring, clinical that we will be back to the era of penicillin. D on subsequent innovation study too closely rely on the sources, it is also an essential link in clinical rational use of drugs.
As a result, the market still need product compliance promotion organizations and individuals and more equipped with use of innovation tools to joint with high efficiency to complete this process, institutions as "Shanghai the preferred" domestic professional outsourcing companies, tools like "CLP medical cloud valley" innovative APP doctor-patient end, both are based on powerful doctor, the doctor and the doctor, the doctor and patient help manufacturers were united under the premise of reasonable intervention and the product information is derived.
Thus, the reality of the products agent demand inevitably will still exist, not only won't die, will only become more vigorous growth, it needs to be done is illegal agent from individuals to institutions legal agent, from pure gold has spread to the professional compliance.
Because although via postal, suitable abundant such rection institutions can solve in theory, all medical institutions of the country's products distribution matters, but they are no substitute and to help solve the products in the local market access, health care, more don't talk about the development of the national hospital and clinical compliance.
▍ + comply with the policy response to the market are eager for the emergence of new business platform
Such as these should have been by the production enterprise and the original business agent cooperation to solve the matter in the post and wait to join the motion under the "one vote", pour all borne by the manufacturer to solve, that there is a few factory can beat the and reasonable depth, or 90% of the domestic manufacturers for decades early independent active implementation of "one vote", don't have to wait until now.
Because professional to professional people to do it, as the market reasonable division of labor is produced by the progress of the market evolution to natural demand reversed transmission. Attention to manufacturer committed to product research and development of manufacturing, production to make China into a made in China, it is necessary to make research and development production enterprise liberated from numerous lock sales, as a result, future include such kind of CSO outsourcing contract extension and academic institutions, will quickly rise and flourish.
Accordingly concluded, the future of drugs and devices on the market of legal compliance promotion, marketing, terminal until the compliance of clinical use, will be the research and development of "enterprise + new platform commercial terminals" + professional CSO + hospital to do together.
Therefore, when the policy is clear, standard industry, will impact the original business model, traditional medicine traditional business model is bound to die, the evolution of the medical market itself changes, clinical terminal indirectly through commercial collaboration with the manufacturer to get more better drugs and medical equipment demand also calls for the emergence of new business platform.
In my opinion, this innovative business platform, will not appear in the original traditional medical business internal introduction and, because it is based on the powerful logistics, warehousing, must also be carrying amount of the supply chain, big data, the actual operation of capital, plus the Internet and its tool operation to activate the release, otherwise can take the future policy direction and market evolution on the real demand and requirement, and this is what traditional business does not have.
Traditional business does not have is not the capital, technology and market basis, but over the years, oral cried blaring, but not have quiet landing innovative thinking, the big market vision, inclusive of the pattern. The author believes that such an innovative business platform in the near future will occur, because the market in a line to visit in the past two years, the writer has such a fellow in silently build and practice, let's wait and see. |
