Medical network on March 21 - based on the change of population structure in our country, the rising of the consumption level, people's health consciousness enhancement, the support of national policy, all sorts of factors, such as in recent years, most of the category has a different degree of growth, patients demand also increased. According to the characteristics of the drug group and we can put the retail database in the first half of 2016 top 10 category is divided into the following drug market: elderly patients, tonic, medicine, nutritional supplements, common diseases from each category of the rankings and change analysis, we found some new characteristics of the drug market.
Old people is a large market
Along with the development of the economy, life expectancy is extended, according to the national bureau of statistics data show that the population over the age of 2015 in 65, compared with the working-age population in 2014, the number increases by 4.6%, the proportion of its national population rose 0.4%, large elderly population also means that the huge demand for the elderly medication. China cardiovascular disease report 2015 pointed out that at present, the cardiovascular disease deaths of urban and rural residents in China always the cause of death in the first place, related disease of heart head blood-vessel develops in older people, the disease duration is long, need medication for a long time, so the market demand.
Data show that cardiovascular drugs (including adjusting blood fat drug, angina, coronary heart disease, cerebral vascular resistance, cerebral thrombosis (stroke) drug sales since 2014 is stable in the first category (see table 1), market share increase year by year, in the first half of 2016 to 9.0% (see chart 1), 2013-2015 sales compound growth rate of 7.5%. Cardiovascular drugs in the first half of 2016, Pfizer's lipitor tablets with its good security, regulating blood lipid effect is obvious, most complete the most advantages of evidence-based evidence, is still well ahead of other brands with larger market share (see chart 2).
In addition, the blood pressure drugs commonly used is the elderly, from 2013 to 2015, 2013 semi-annual, as another subclass of disease of heart head blood-vessel medication anti-hypertensive drugs have firmly in the third category (see table 1), its in medicine retail market ranking and relatively stable market share. Antihypertensive drug sales from 2013 to 2015 were slightly lower than a year of cardiovascular medicine sales growth is growing, although in comparison to its market share and sales growth trend to a cardiovascular drugs, but the huge market demand also nots allow to ignore.
Tonic class market is growing rapidly
Ten categories, 2016 years ago hematinic and kidney medicine belongs to the tonic. The hematinic compound growth rate as high as 20.5% in 2013-2013, from the eighth in 2013 to 2013 in the fourth (see table 1).
In the blood tonic medicine retail market, donkey-hide gelatin (medicine) and donkey-hide gelatin products accounted for more than seventy percent of the market, is the woman heart love of consumers. Company of gelatin and compound glue mucilage is the most popular, although the company raise events being hotly debated, but the data show that the price is not a negative impact on product sales, the company's product price in the same brand of the highest, but over the years has a group of pay attention to brand, pay attention to the quality of consumer, donkey-hide gelatin price did not influence their loyalty, but stimulated the influence of the brand in the market, and increase the brand awareness.
As in recent years, consumer demand has increased, kidney medicine for the first time in the first half of 2016 squeezed into the top ten category (see table 1). In the kidney medicine, proprietary Chinese medicine accounted for more than fifty percent. From kidney proprietary Chinese medicine need brand market share changes can be found that market concentration increase year by year, this mainly comes from hui ren kidney treasure of rapid growth. In recent years, bao hui ren kidney slice of rapid rise in the strong advertising, market share rose from 2.1% in 2013 to 32.1% in the first half of 2016 (see chart 3).
  
Tonic product demand rapid growth, on the one hand, from the consciousness of people is improved and the increase of demand for an aging population, on the other hand, thanks to the support of national policy. On February 26, 2016, the state council issued the development strategy of Chinese medicine outline (2016-2030), has been clear about the future 15 years development direction and focus of Chinese medicine in our country, put forward to adhere to the people-oriented, service huimin, inheritance, innovation, prominent characteristics, deepen the reform, stimulate the vitality, the principle of unified planning, coordination development, efforts to achieve basic everyone enjoys a complete coverage of services and service areas of traditional Chinese medicine of traditional Chinese medicine, for proprietary Chinese medicine and traditional Chinese medicinal materials of higher tonic medicine will get good.
The characteristics of the nutritional supplements were differentiation
With the growth of healthy people and people daily health care consciousness enhancement, nutrition supplements, the market demand is growing steadily. In recent years is an important characteristic of nutritional supplements market segmentation trend highlights, for example, vitamin A targeting office crowd, vitamin C, aiming at love beautiful young woman (see figure 6). Calcium products to meet the different stages of people's consumption demand, targeted at children, adult and old age are classified, market segmentation, products targeted indeed attracted a variety of needs of consumers.
Retail pharmacy as a center of common drug market
Common population most would choose on their own to the retail pharmacy to buy medicine, look for common disease medication stomach medicine, cold, cough, skin medicine center market in retail pharmacies (see figure 7). Of the development of Chinese pharmaceutical market in 2016 blue book shows that in 2015, the number of pharmacy in China added 13137, year-on-year growth up, pharmacy, an increase in the number of retail market competition intensified, stimulate the consumption demand, common drug market will continue to life.
This article from the analysis, it is not hard to see in the first half of 2016 medicines retail market, cardiovascular drugs, digestive drugs, blood pressure drugs, vitamins and cold medicine comfortably in the top five, accounted for 68% of the market. In older people use structure can be seen, adjustable lipid drug market demand is bigger; From the perspective of the market share of blood type of the first half of 2016, the company and the brand of other brands have obvious rising trend.
Note:
1, the statistical range: 22 key cities for the retail market monitoring of 29 category
2, 22 major cities: Beijing, chengdu, guangzhou, hangzhou, nanjing, Shanghai, shenyang, wuhan, chongqing, changchun, ningbo, Qingdao, shenzhen, changsha, xi 'an, Harbin, zhengzhou, shijiazhuang, wuxi, yangzhou, suzhou, nanchang
3, monitoring category: antibiotics, vitamins, antipyretic analgesic, cough, kidney, hypoglycemic, colds, cardiovascular, stomach, skin, reduce weight, calcium preparations, ophthalmology, hepatitis b, and throat medicine of department of gynaecology, qingrejiedu, nerves, blood tonic, rhinitis, asthma and other 29 category. |
