|
Medical network - March 23, in recent years, men's health condition deteriorated, especially the men's health problem increasingly prominent. According to a 2015 survey, prostate disease, sexual dysfunction, urinary reproductive system disease such as infection, male infertility has become a troubled many men of the common diseases, high incidence, men's health has become a social problem that nots allow to ignore. Among them, the prostate disease in 36% of the total population "proud" result, as the leading factor of threats to men's health. At the same time, in 2016 China statistical yearbook, according to is given priority to with prostate disease of diseases of the urogenital system has become the ninth largest factors that resulted in the deaths of rural residents.
It is worth noting that the counties and townships with residents' health consciousness and the ability of the consumer, the county market demand for drugs in urogenital system brand gradually released, especially in the field of high incidence of prostate disease control and prevention, the brand recognition degree is higher, to upgrade including the listing of the "new top kang" brand such as market expansion opportunities.
Healthy consumption upgrade, the brand sinking is accelerating
An obvious trend is that the consumption potential of county residents are quick release: as material needs are met, people increasingly pay attention to health, rising demand for health knowledge and health services is particularly eager, the demand for high quality brand products are increasingly prominent. Men as a family pillar, the importance of their health and economic mastership, allowing the trend to be more obvious, and many active sinking county market related medical brand, also share the big cake.
Prostate drug use, for example, in the kang, according to data from the CMH 2015 prostate drug market size of 7 billion yuan, up 11.8% from a year earlier, the size of the market in 2016 is expected to 7.72 billion yuan. In 2015, in the aspect of brand drugs, prostate disease medication TOP5 brand occupies more than 30% market share and displayed higher market concentration.
At present, the star product in prostate disease medication "top kang" brand new upgrade, has launched a "new top kang".
It is understood that the new front row, to meet consumer demand for pursuit, continuously upgrade the product. New capsule dosage form, taste better, reduce the stomach, swallowing more convenient, at the same time improve the bioavailability of the drugs, absorption faster; Patent production technology, to guarantee the effective components of biological activity, the efficacy is better; Select high-quality capsules, American NSF, such as the eu BRC certification, meet the European Union and the United States standards; In addition, using the fingerprint analysis technology screening of raw materials, ensure the quality of products more stable and reliable.
It is understood that the new top weapon, kang county of big sinking is to fix the quotas for marketing mode to thrust, with product quality as the guarantee, the new top, combined with other high quality products, create male urinary system use gold combination, development suited to the retail market is like in the county series product line. Combining the fact Mr Series of actions, in all channels can be predicted, in the field of prostate disease medication, kahn bei will further expand its market advantages, enhance their core competitiveness.
Men's health medicine market potential big, prevention and cure of prostate "gold mine" waiting for digging
According to the 2016 China statistical yearbook, genitourinary system disease mortality of urban male residents has reached 7.48 (1/10), 1.05% of China's rural male residents of genitourinary system disease mortality of 8.39 (1/10), 1.1% of men are the ninth largest factor of death.
Because of the fast rhythm of life, pressure is big, and the job is busy reasons exist many sedentary, a full bladder, habits such as staying up late, lead to urinary tract infections in China or has been high incidence of urinary diseases such as chronic prostatitis.
Only with higher incidence of prostate disease, for example, data show that in our country, the young men under the age of 50, the incidence of prostatitis is high to 31% to 41%; More than 50 years old, the incidence of prostatic hyperplasia is as high as 50%.
You can see, on the one hand, high prevalence rate, on the other hand, is the rising health awareness, double drive, in recent years, represented by the prostate drug usher in the golden age of men's health medicine market.
Another big data observed, prostate disease incidence is higher than rural city, but also in rural incidence increased quickly. And as the primary care level, new farming and health promotion of the project, such as rural and the transformation of the concept of patients, patients are increasingly exposed.
Because of the high incidence of a disease, and the whole society gradually awakening of men's health guard consciousness, prostate disease medication, much attention has been paid to in the men's health prevention and treatment of drug has become an urgent need of mining gold deposits, so to speak.
With "five heart mass" and "fix the quotas for marketing" model blockbuster launch new front kang, is the market. Industry a voice says, "" product innovation and marketing model innovation, new front kang first depth distribution is golden age, or more surprise to industry. |
